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Innovation and Entrepreneurship - Theory, Policy and Practice (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R2,232
Discovery Miles 22 320
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Innovation and Entrepreneurship - Theory, Policy and Practice (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: Innovation, Technology, and Knowledge Management
Expected to ship within 10 - 15 working days
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This book aims to meet the needs of education and training in
modern techniques of innovation and entrepreneurship, and focuses
on the detailed presentation of successful business practices. As
today's global economic landscape is changing rapidly, the ability
of businesses to introduce new products and services to the market
faster than their competitors is perhaps their most distinct
competitive advantage. This becomes obvious by the significant
market share that the most innovative companies gain while
increasing profitability. Extensive research in this field has
demonstrated that companies that are constantly innovating normally
double their profits compared to others. Moreover, establishing
successful practices and policies of innovation management, through
which ideas evolve from conception through evaluation to
implementation and commercialization, become the basis for economic
growth at the firm, industry, national, regional, and global
levels. Taking Greece as an example, this volume identifies
systemic weaknesses in development of new products, risk capital,
patenting, broadband penetration, lifelong training, investment in
research on the part of firms, high-tech exports, and employment in
medium-high-technology manufacturing that place the country at the
bottom of the European Union in economic performance and threaten
its potential to achieve sustainable growth. To address these
weaknesses in Greece and similar countries around the world, the
authors present a comprehensive overview of the principles of
innovation and entrepreneurship, with particular respect to their
relationships to knowledge, learning, and creativity. Drawing from
a strong theoretical foundation, and illustrated through in-depth
case studies and examples from both private and public sectors, the
authors present a framework for innovation management that
integrates research, education, practical application, and policy.
Specific topics include technology transfer, intellectual property
rights management, the practice of knowledge management
intellectual capital investment, business incubators, and
Cooperation Research and Development Agreements (CRADAs).
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