Racing with Rich Energy - How a Rogue Sponsor Took Formula One for a Ride (Paperback)

Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.

General

Imprint:	McFarland & Company
Country of origin:	United States
Release date:	September 2022
Authors:	Elizabeth Blackstock • Alanis King
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	277
ISBN-13:	978-1-4766-8880-0
Categories:	Books > Humanities > History > History of specific subjects > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > General Books > Sport & Leisure > Sports & outdoor recreation > Motor sports > Car racing > Formula 1 & Grand Prix Books > History > History of specific subjects > General Promotions
LSN:	1-4766-8880-X
Barcode:	9781476688800

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