Experiencing Public Relations examines the everyday experiences of
PR practitioners in order to better understand how public relations
is perceived by those outside and within the field. The book aims
to provoke debate around the nature of public relations by looking
at how it is defined at a theoretical level, compared to how it is
lived and represented in the real world. Chapters feature work from
some of the world's leading public relations scholars. They cover a
diverse range of subjects, such as representations of PR in fiction
and film, terrorist use of public relations, the impact of social
media and a study of 'dirty work' within the public relations
industry. The book also explores international PR practices,
presenting analysis from contributors based in Australia, Germany,
India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa,
Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing
Public Relations goes beyond the 'frontstage' scholarship of public
relations to bring together stories of public relations in daily
life, revealing how influential theories work out in practice and
translate into different cultural and social contexts. This book
will provide researchers, professionals and students with a vital
perspective on the inner workings of public relations today.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
