International Management and Intercultural Communication consists
of cases of direct observation and personal involvement in a wide
variety of communication challenges in international management
settings, and discusses them in terms of management theories. The
cases explore interactions across national cultures and regional
boundaries, demonstrating both traditional and unusual approaches
to problems that sooner or later are likely to challenge all
managers who operate internationally. The book is presented in two
volumes. Volume 1 contains case studies concerning different
aspects of international management and intercultural communication
in business, marketing and politics. Volume 2 deals with cases of
international management in social and educational settings.
General
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