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Tobacco Goes to College - Cigarette Advertising in Student Media, 1920-1980 (Paperback)
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Tobacco Goes to College - Cigarette Advertising in Student Media, 1920-1980 (Paperback)
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This is the first book to document the history of cigarette
advertising on college and university campuses. From the 1920s to
the 1960s, such advertisers had a strong financial grip on student
media. And, through its support of the student paper and other
campus media, the tobacco industry held a degree of financial power
over colleges and universities across the nation. In fact, the
industry's strength was so great many doubted whether student
newspapers and other campus media could survive without tobacco
money. When the Tobacco Institute, the organisation that governed
the tobacco industry, decided to pull their advertising in June of
1963 nearly 2,000 student publications needed to recover up to 50
percent of their newly lost revenue. Although student newspapers
are the main focus of this book, tobacco's presence on campus
permeated more than just the student paper. Cigarette brands were
promoted at football games, on campus radio and through campus
representatives and promotional items were placed on campus in
locations such as university stores and the student union.
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