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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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New Luxury Management - Creating and Managing Sustainable Value Across the Organization (Paperback, Softcover reprint of the original 1st ed. 2017) Loot Price: R4,131

Discovery Miles 41 310

Repayment Terms: R387 pm x 12*

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New Luxury Management - Creating and Managing Sustainable Value Across the Organization (Paperback, Softcover reprint of the...

New Luxury Management - Creating and Managing Sustainable Value Across the Organization (Paperback, Softcover reprint of the original 1st ed. 2017)

Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini

Series: Palgrave Advances in Luxury

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Loot Price R4,131 Discovery Miles 41 310 | Repayment Terms: R387 pm x 12*

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Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Advances in Luxury
Release date:	July 2018
First published:	2017
Editors:	Emmanuelle Rigaud-Lacresse • Fabrizio Maria Pini
Dimensions:	210 x 148 x 27mm (L x W x T)
Format:	Paperback
Pages:	311
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-82415-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-319-82415-5
Barcode:	9783319824154