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Identity Construction and Tourism Consumption - A Grounded Theory Approach (Hardcover, 1st ed. 2022)
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Identity Construction and Tourism Consumption - A Grounded Theory Approach (Hardcover, 1st ed. 2022)
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This book explores how identity plays a pivotal role in tourism
consumption. Almost all tourism-related consumption studies
underestimate or refer inadequately to identity's relationship with
tourism consumption. As identity phenomenon is considerably a new
subject in the tourism literature, this book examines its
relationship with the consumption theory. It is of interest to
readers curious about how pre-, during, and post-consumption
activities affect a person's identity and vice versa. This book
contains an analysis of consumption theories and a summary of
literature identifying the phenomenon's evolution through
pre-modern, modern, and post-modern periods. In this context, this
book aims to enlighten the interactions between identity
construction and tourism consumption. The grounded theory, one of
the qualitative research approaches, was applied to accomplish the
relevant purpose, and in-depth interviews were recruited following
the method approach stages to enable the researchers to gain new
insights into the subject. By presenting the identity tended
tourism consumption model, this book provides a set of profound
contributions to the relevant literature and insight for
practitioners/decision-makers and entrepreneurs. This book attempts
to clarify the tourists' consumption process and understand how the
interactions between identity construction and tourism consumption
work. The qualitative methodology (grounded theory) allows in-depth
analysis and insights of the participants of the study on their
definitions of themselves as human beings and as tourists,
decisions on their travel plans, their considerations, motivations
to travel and destination preferences, interactions with others,
vacation activities, evaluations on their travel experiences, et
cetera. Therefore, this book appeals to readers of marketing,
business operations, sociology, and economics.
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