Enhance your food marketing operation with this thorough and
business-savvy book!Marketing and distribution related decisions
and policies are now of paramount importance in the world of food
marketing. This is due to the present state of economic crisis in
much of the world and the cost efficiency issues that must be
considered in countries at varying levels of economic development.
Cross-National and Cross-Cultural Issues in Food Marketing examines
food marketing systems from around the world to bring you an
understanding of the opportunities and pitfalls in these areas.
Cross-National and Cross-Cultural Issues in Food Marketing
evaluates the present state and likely developments of food
marketing systems in different countries. This book also provides
conceptual frameworks for studying food marketing systems across
countries and/or cultures. When studying food marketing systems
from varying cultures, one must take into consideration the
political, cultural, and environmental aspects of the countries
involved. Cross-National and Cross-Cultural Issues in Food
Marketing provides the information you need. In this book you can
examine: the U.S. poultry export trade food market segmentation in
Europe the yogurt market in the European Union (EU) the connection
between agricultural exports and economic growth in Pakistan ethnic
niche markets for import quality policies and consumer behavior in
different countries . . . and more!Cross-National and
Cross-Cultural Issues in Food Marketing has the information you'll
need to be able to analyze, design, and manage effective food
marketing systems in an increasingly global economy.
General
Imprint: |
Routledge Member of the Taylor and Francis Group
|
Country of origin: |
United States |
Release date: |
April 2000 |
First published: |
1999 |
Authors: |
Erdener Kaynak
|
Dimensions: |
234 x 156 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
111 |
ISBN-13: |
978-0-7890-0981-4 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
0-7890-0981-1 |
Barcode: |
9780789009814 |
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