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Books > Business & Economics > Business & management > Management & management techniques
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Demystifying Business Celebrity (Hardcover)
Loot Price: R2,805
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Demystifying Business Celebrity (Hardcover)
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Business celebrities such as Bill Gates, Richard Branson and Rupert
Murdoch are among the most widely recognised, admired and sometimes
even vilified individuals in the world. Like their celebrity peers
from the entertainment, sports, arts and political worlds, business
celebrities exert an influence that is pervasive, but difficult to
assess, evaluate and explain. Business celebrities have been around
for as long as big business itself, but this is the first book to
provide a systematic exploration of how they are constructed and
why they exist. Business celebrities include entrepreneurs, CEOs,
and management gurus. The book argues that these individuals are
not self-made, but rather are created by a process of widespread
media exposure to the point that their actions, personalities and
even private lives function symbolically to represent significant
dynamics and tensions prevalent in the contemporary business
environment. Demystifying Business Celebrity raises questions about
the impact and significance of the production of celebrity upon our
understanding of, and our ability to promote the practice of
leadership in an enlightened manner. The book will prove a useful
addition to the enlightened business student's bookshelf and will
be informative reading for all those with an interest in business
and management.
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