Special Affects - Cinema, Animation and the Translation of Consumer Culture (Hardcover)

This book examines the translation of classical Hollywood into Disney's feature films from a Deleuzian perspective. Special Affects retells the emergence of Disney animation and classical Hollywood cinema from the perspective of affect and the embodied modes of generating affection. The emergence of these media enables new modes of perception that create "special" sensations of wonder, astonishment, marvel, and the fantastic. Such affections subsequently become mined by consumer industries for profit, thereby explaining the connection between media and consumerism that today seems inherent to the culture industry. Such modes and their affections are also translated into ideology, as American culture seeks to make sense of the sociocultural changes accompanying these new media, particularly as specific versions of American Dream narratives. Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively apply Deleuzian film theory to animation. Its exploration of the connection between the animated form and consumerism, and its re-examination of 20th century animation from the perspective of affect, makes this an engaging and essential read for film-philosophy scholars and students.

General

Imprint:	Edinburgh University Press
Country of origin:	United Kingdom
Release date:	August 2014
First published:	August 2014
Authors:	Eric Jenkins
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	224
ISBN-13:	978-0-7486-9547-8
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-7486-9547-8
Barcode:	9780748695478

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!