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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Strategic Public Relations Management - Planning and Managing Effective Communication Campaigns (Hardcover, 3rd edition)
Loot Price: R7,800
Discovery Miles 78 000
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Strategic Public Relations Management - Planning and Managing Effective Communication Campaigns (Hardcover, 3rd edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Strategic Public Relations Management features an applied approach
to evidence-based, strategic public relations management. It
emphasizes understanding audiences through research and
demonstrates success through quantitative evaluation methods. The
volume presents a scientific approach that helps future and current
practitioners understand and communicate the value of public
relations to others, using performance metrics to demonstrate
return on investment. New to the third edition: New examples on the
effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social
media; New examples that provide a more accessible pathway to
real-world application. In addition to these new features, the book
covers: Creating a framework for planning; Up-to-date research
tools and how to develop a research plan; Gathering useful data for
strategic guidance; Real-world examples that provide readers with
realistic cases and situations; Applying theory to professional
practice. The book's accessibility will be welcomed by instructors
and students with definitions of terms, a how-to approach, and an
accessible style of writing throughout.
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