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Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Paperback) Loot Price: R1,409
Discovery Miles 14 090
Repayment Terms: R132 pm x 12*
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Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Paperback): Erik Kostelijk, Jose Marcos...

Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Paperback)

Erik Kostelijk, Jose Marcos Carvalho de Mesquita

Series: Mastering Business Analytics

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Loot Price R1,409 Discovery Miles 14 090 | Repayment Terms: R132 pm x 12*

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- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a "hot" and increasingly essential topic. - Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research. - Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Mastering Business Analytics
Release date: November 2021
First published: 2022
Authors: Erik Kostelijk • Jose Marcos Carvalho de Mesquita
Dimensions: 246 x 174 x 20mm (L x W x T)
Format: Paperback
Pages: 200
ISBN-13: 978-1-03-205219-9
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-03-205219-8
Barcode: 9781032052199

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