Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Paperback)

- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a "hot" and increasingly essential topic. - Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research. - Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Mastering Business Analytics
Release date:	November 2021
First published:	2022
Authors:	Erik Kostelijk • Jose Marcos Carvalho de Mesquita
Dimensions:	246 x 174 x 20mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-1-03-205219-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-03-205219-8
Barcode:	9781032052199

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