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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Cultural Tourism Research Methods (Paperback)
Loot Price: R1,394
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Cultural Tourism Research Methods (Paperback)
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Reprinted in paperback. The consumption of culture is one of the
most important aspects of tourism activity. Cultural tourism
includes experiencing local culture, traditions and lifestyle,
participation in arts-related activities, and visits to museums,
monuments and heritage sites. This book reviews a wide range of
qualitative and quantitative research methods applied to the field
of cultural tourism, including surveys, mystery tourist visits,
visitor tracking, grand tour narratives, collages,
researcher-created video, photo-based interviews, ethnographic and
actor-network approaches. It provides a practical guide on how to
conduct research as well as a discussion and evaluation of the
methods.
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