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Books > Business & Economics > Economics
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Neuroeconomics, Judgment, and Decision Making (Hardcover)
Loot Price: R4,641
Discovery Miles 46 410
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Neuroeconomics, Judgment, and Decision Making (Hardcover)
Series: Frontiers of Cognitive Psychology
Expected to ship within 12 - 19 working days
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Behavioral Economics is a burgeoning field that studies the effects
of social, cognitive, and emotional factors on the economic
decisions of individuals and institutions, and the consequences for
financial markets, resource allocation, and individuals' own
financial security. The field's primary concern is the bounds of
rationality of economic agents. Behavioral models typically
integrate insights from psychology with neo-classical economic
theory, and, in so doing, cover a range of concepts, methods, and
fields. Behavioral analysts are not only concerned with the effects
of market decisions but also with public choice, which describes
another source of economic decisions with related biases towards
promoting self-interest. This volume covers the current research of
behavioral economics and neuroeconomics with a broad perspective,
and an accessible and engaging writing style that may be used as a
text on upper-level courses. Coverage includes the cognitive and
social psychology of decision making that is particularly relevant
to the field of behavioral economics, as well as the neurological
bases for the cognitive principles and the applications in a
variety of domains.The book begins by covering foundational
principles of behavioral economics and decision-making, and then
reviews the insights that neuroscience gives into these principles
and the biological basis for decision-making and neuroeconomics.
The final section covers applications of these principles in a
variety of domains, beginning with individual financial decisions,
and expanding to the impact of group interactions, and, finally,
public policy applications. The contributors are all senior
researchers in the field, including past presidents of the Society
for Judgment and Decision-Making.
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