Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA (Paperback, 1st ed. 2021)

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Lecture Notes in Networks and Systems, 276
Release date:	July 2021
First published:	2021
Editors:	Evangelos Markopoulos • Ravindra S. Goonetilleke • Amic G Ho • Yan Luximon
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	627
Edition:	1st ed. 2021
ISBN-13:	978-3-03-080093-2
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Professional & Technical > Technology: general issues > Engineering: general Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-080093-8
Barcode:	9783030800932

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