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Books > Business & Economics > Business & management > International business
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Drivers of Global Business Success - Lessons From Emerging Markets (Hardcover, 2004 ed.)
Loot Price: R2,671
Discovery Miles 26 710
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Drivers of Global Business Success - Lessons From Emerging Markets (Hardcover, 2004 ed.)
Expected to ship within 18 - 22 working days
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This book identifies the unique success factors of emerging markets
firms and creates new dimensions and paradigms for managerial
knowledge. Based on an analysis of real companies, the conclusions
of several studies from a variety of emerging markets are distilled
into meaningful and actionable lessons. Using theory, cases and
sector analyses, this book will add knowledge to the field of
emerging market studies. While US and European managers will gain
insights into their emerging market counterparts, executives from
one emerging market can learn from the success strategies employed
by firms from countries with similar environments.
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