The ability to influence and communicate effectively with both
colleagues and external partners has become a crucial skill.
Influencing is defined as the ability to affect others attitudes,
beliefs and behaviours without using force or formal authority. It
is widely recognized that the old command and control style of
management has little relevance anymore. Since managing and
leadership are essentially about achieving results through others,
the most likely and effective way of doing this is through the
ability to influence people. This book is about that ability, about
the required skills, attitudes, tactics and techniques, and about
influencing styles and processes.
The main focus of this book is to help you review and reflect upon
how you perform as an influencer; to discuss and review skills,
styles, approaches and techniques. Through their work the authors'
have developed a model to make sense of the whole process, and it
is around this model that they have built this book
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