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Books > Social sciences > Sociology, social studies > Anthropology
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Visual Anthropology - Essential Method and Theory (Paperback, New)
Loot Price: R998
Discovery Miles 9 980
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Visual Anthropology - Essential Method and Theory (Paperback, New)
Expected to ship within 12 - 17 working days
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El Guindi provides a comprehensive guide to the methods of visual
anthropology and the use of film in cross-cultural research and
ethnography. She shows how visual media - photographic, filmic,
interactive - is now an accepted part of the anthropological
process, a vital tool that reflects and produces knowledge about
the range of cultures and about culture itself. It preserves the
integrity of people, objects, and events in their cultural context,
and expands our horizons beyond the reach of memory culture. El
Guindi places visual anthropology within an empirically-based,
analytic framework, built on systematic observation, identifying
the research cycle that begins with data gathering and leads to
visual ethnographic construction that is anthropological in method,
process, and product. She explains how indigenous, professional,
and amateur forms of pictorial/auditory materials are grounded in
personal, social, cultural, and ideological contexts, and describes
the non-Western critique of the Western traditions of visual
anthropology. Her book is an excellent guide for ethnographic
research, and for film and other media instruction concerned with
cross-cultural representation.
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