Paid Attention - Innovative Advertising for a Digital World (Paperback, 2nd Revised edition)

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	October 2021
First published:	2022
Authors:	Faris Yakob
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
Edition:	2nd Revised edition
ISBN-13:	978-1-398-60250-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-398-60250-7
Barcode:	9781398602502

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