The advertising attention marketplace is a confusing and vast
playing field where the rules have changed drastically over the
last decade. Make yourself heard and win the attention of your
target audience with the new edition of this ultimate guide. Paid
Attention delivers new and innovative insights into advertising
ideas: what they are, why they are evolving and how to use them in
day to day strategy to ensure commercial stability within a
changing digital landscape. Packed with real-world examples of
advertising campaigns such as Google, Sony and Old Spice, it
provides a robust model for influencing human behaviour and
toolkits that offer best practice on brand behaviour and effective
communication. This second edition includes two new chapters
exploring the latest evidence about attention spans and trends in
online advertising, as well as new case studies on compelling brand
ideas. In a world where being a consumer is confusing, learn to
take control of the situation and make yourself heard in today's
crowded attention marketplace.
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