The complex issues of sustainability and social marketing are
gaining increasing global attention. This increased concern for
environmental welfare has started to affect the way marketers,
managers and policy makers think and organize their businesses. In
Western culture, there has been widespread discussion on green
related issues; however, different cultures are at different stages
in embracing this global change, and local conditions can greatly
affect how strategies are enacted. Sustainability and Social
Marketing Issues in Asia applies this discussion to Asian culture,
using case studies that reflect the problems and success of nine
countries - Malaysia, Brunei, the Philippines, Indonesia, Iran,
Syria, Sri Lanka, India, and Pakistan - in adopting green and
social marketing concepts. These concepts include: triple bottom
line; social entrepreneurialism; sustainability marketing; green
marketing; sustainable energy, sustainable agriculture, sustainable
ecosystems, social development, waste management problem, refugee
crisis, care for animals and corporate social responsibility. The
cases outlined in this book illustrate how companies and
organizations operating in Asian countries incorporate
sustainability and environmental concepts into their social
marketing strategy. It will appeal to researchers and
practitioners, working in the fields of social marketing, consumer
behavior, corporate social responsibility, organizational behavior
and sustainability.
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