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Cultural Proximity and Organization - Managing Diversity and Innovation (Hardcover)
Loot Price: R1,518
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Cultural Proximity and Organization - Managing Diversity and Innovation (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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Cultural proximity consists in shared language, codes ,and norms of
communication and exchange between actors. It is generally
considered important for organizations, enhancing communication and
facilitation interaction between actors. In such situation,
diversity is often seen as a source of richness and originality.
However, high levels of proximity might create some risk, leading
to lock-in and inertia, with a negative impact on the
innovativeness of the organization. While the role of cultural
proximity is subject to much debate within organizations studies, a
comprehensive understanding of cultural proximity remains elusive.
This book explores the organizational implications of the concept
of cultural proximity, delving into the managerial challenges posed
by diversities and similarities in culture within a business
environment using different levels of analysis. The key messages of
the present book, grounded on original empirical evidence, can be
summarized as follows: cultural proximity is a key factor for
managing innovation in present times; innovation requires a
deliberate orchestration of the dichotomy between cultural
proximity/cultural diversity; there are specific circumstances
where proximity can be beneficial for managers and entrepreneurs.
The book will be of value to researchers, academics, managers, and
students in the fields of management science, human resource
management, innovation studies, and organizational studies.
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