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Metaphor and Persuasion in Strategic Communication - Sustainable Perspectives (Hardcover)
Loot Price: R3,975
Discovery Miles 39 750
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Metaphor and Persuasion in Strategic Communication - Sustainable Perspectives (Hardcover)
Series: Routledge Studies in Rhetoric and Stylistics
Expected to ship within 12 - 17 working days
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Total price: R3,995
Discovery Miles: 39 950
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This groundbreaking work adopts an alternative metaphor-based
approach to challenge, unpack, and redefine our understanding of
persuasion and strategic communication and the extents to which
they shape political discourse. The book's theoretical and
methodological grounding in metaphor allows for an alternative
perspective on strategic communication but also a robust discussion
of both persuasion and other kinds of related discursive processes
at work in political communication, including narrative,
identification, and ideology. The volume integrates case studies
from prominent political discourses, including those of George W.
Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial
role of persuasion management and sustainability in the public
sphere and the ways in which it might inform political action and
change in a positive way. Broadening our perception of the
possibilities of persuasion and strategic communication, this
dynamic volume is key reading for students and scholars in
communication studies, political science, rhetoric, and cognitive
linguistics.
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