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Coozan Dudley Leblanc - From Huey Long to Hadacol (Paperback)
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Coozan Dudley Leblanc - From Huey Long to Hadacol (Paperback)
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"They were great days. This] book brings them back to life."
-Kansas City Times "Floyd Clay has written perceptively of
LeBlanc." -Associated Press He was the most extraordinary
politician, businessman, medicine man, and promoter imaginable.
Coozan Dudley LeBlanc traces the life of this amazing Cajun
entrepreneur who almost single-handedly revolutionized American
product advertising. He spent millions to promote Hadacol, his
alcohol-saturated, vitamin-mineral patent medicine. With heavy
advertising, contests, and the Hadacol Caravan-a traveling road
show featuring a dazzling cast of Hollywood stars, beauty queens,
and circus antics-LeBlanc parlayed his elixir into an amazing
overnight success. America had never seen anything like it. But
before the 1950s Hadacol phenomenon, LeBlanc had made his mark in
the hurly-burly politics of his native Louisiana. As a state
legislator, he had championed a steady stream of legislation to
increase benefits to the poor and aged. Bold, flashy, and
determined, he frequently clashed with the Louisiana Kingfish, Huey
Long, in a power struggle that ended only with Long's
assassination.
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