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Personality Presenters - Television's Intermediaries with Viewers (Hardcover, New edition)
Loot Price: R4,301
Discovery Miles 43 010
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Personality Presenters - Television's Intermediaries with Viewers (Hardcover, New edition)
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Total price: R4,311
Discovery Miles: 43 110
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Television presenters are key to the sociability of the medium,
speaking directly to viewers as intermediaries between audiences
and those who are interviewed, perform or compete on screen. As
targets of both great affection and derision from viewers and the
subjects of radio, internet, magazine and newspaper coverage, many
have careers that have lasted almost as long as post-war television
itself. Nevertheless, as a profession, television presenting has
received little scholarly attention. Personality Presenters
explores the role of the television presenter, analysing the
distinct skills possessed by different categories of host and the
expectations and difficulties that exist with regard to the
promotion of the various films, books, consumer and cultural
products with which they are associated. The close involvement of
presenters with the content that they present is examined, while
the impact of the presenters' own celebrity on the tasks that they
perform is scrutinised. With a focus on non-fiction entertainment
shows such as game shows, lifestyle and reality shows, chat,
daytime and talk shows, this book explores issues of consumer
culture, advertising and celebrity, as well as the connection of
presenters with ethical issues. Offering detailed case studies of
internationally recognised presenters, as well comparisons between
national presenters from the UK and Australia, Personality
Presenters provides a rich discussion of television presenters as
significant conduits in the movement of ideas. As such, it will
appeal to sociologists as well as those working in the fields of
popular culture, cultural and media studies and cultural theory.
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