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Asian Business Discourse(s) (Paperback)
Loot Price: R2,768
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Asian Business Discourse(s) (Paperback)
Series: Linguistic Insights, 29
Expected to ship within 12 - 17 working days
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This book reflects the vigorous interest in studies of business
discourse(s) and culture(s) emerging from various Asian
communities. It also records the diversity of methodological
approaches, ontological perspectives and topics characterising a
number of studies conducted by Asian and Western scholars on
cultural and linguistic strategies and preferences identifiable in
Asian or Asian-Western business interactions. The volume is
structured in two parts, including chapters that address linguistic
and textual issues (Part I) and cultural and pragmatic issues (Part
II) of Asian business discourse(s). Even though the different
domains identified--"linguistic, textual, pragmatic and
cultural--"have been combined to provide useful organising labels,
they remain strictly interrelated as their occurrence and variation
have significant implications on one another.
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