Books > Business & Economics > Economics
|
Buy Now
Crowdfunding for Entrepreneurs - Developing Strategic Advantage through Entrepreneurial Finance (Hardcover)
Loot Price: R4,125
Discovery Miles 41 250
|
|
Crowdfunding for Entrepreneurs - Developing Strategic Advantage through Entrepreneurial Finance (Hardcover)
Expected to ship within 12 - 17 working days
|
This is the first book of its kind to systematically integrate
crowdfunding in the entrepreneurial finance research field and
extend the current debate to show how crowdfunding can be leveraged
as a strategic tool to grow new ventures. Utilising original
empirical evidence of companies that have raised funds via
crowdfunding, it discusses the value-added services that the crowd
provides to entrepreneurs, as well as how and under which
conditions crowdfunding helps company development by facilitating
subsequent access to critical financial and non-financial resources
from external stakeholders. The first part introduces the most
popular models and tactics for a successful crowdfunding campaign
and illustrates the characteristics of the crowdfunding phenomenon
and its evolution across the world during the last decade. The
second part of the book, demonstrating how crowdfunding can be a
starting point to seed financing, illustrates and discusses how
entrepreneurs can use crowdfunding as a strategic tool for
accessing subsequent resources from external stakeholders - showing
the benefits, beyond capital, that entrepreneurs can gain from the
crowd, as well as potential risks. Crowdfunding for Entrepreneurs
is particularly useful for academics, advanced undergraduate and
postgraduate students in entrepreneurship and innovation,
entrepreneurial finance, strategic management, as well as
professionals interested in how crowdfunding can be utilised as a
strategic tool to create competitive advantage.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.