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Books > Business & Economics > Business & management > Sales & marketing
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Value in a Digital World - How to assess business models and measure value in a digital world (Hardcover, 1st ed. 2017)
Loot Price: R558
Discovery Miles 5 580
You Save: R319
(36%)
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Value in a Digital World - How to assess business models and measure value in a digital world (Hardcover, 1st ed. 2017)
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List price R877
Loot Price R558
Discovery Miles 5 580
You Save R319 (36%)
Expected to ship within 9 - 15 working days
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An in-depth examination of the concept of value in a digital world,
an analysis of a range of digital business models and a framework
for assessing the value of digital businesses. Assessing the value
of traditional business was easy. There are hard, well tested
metrics and tangible, measurable assets you can literally kick the
tyres of. But how do you measure the value of something that
consists of little more than bits of information, brand awareness
and a compelling idea? In the winner takes all digital world how do
you know if this idea is one that will attract billions of
dedicated users or a few thousand fleeting trialists? And, most
importantly, how do you assess whether any given business model is
robust enough to make billions or flawed in a way that will lose
millions? Lopez Lubian and Esteves look at what economic value
means in a digital world, and argue for a shift from traditional
value metrics to digital value metrics. Through high profile case
studies they examine the process of valuation in the digital world
- examining the challenges of making objective judgments from
subjective information and how to assess the value of data. Next
they analyse in depth a number of different digital business models
from the perspective of delivering value to investors, stakeholders
and society at large. Finally they present a framework model for
assessing value in digital business.
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