Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 (Hardcover, 1st ed. 2022)

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2022
First published:	2022
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Marco Ieva
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	202
Edition:	1st ed. 2022
ISBN-13:	978-3-03-106580-4
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-106580-8
Barcode:	9783031065804

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!