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Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 (Hardcover, 1st ed. 2022)
Loot Price: R4,038
Discovery Miles 40 380
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Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 (Hardcover, 1st ed. 2022)
Series: Springer Proceedings in Business and Economics
Expected to ship within 12 - 17 working days
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This proceedings volume highlights the latest research presented at
the 9th International Conference on Research on National Brand
& Private Label Marketing (NB&PL2022). The topics covered
include: retailing, private label portfolio and assortment
management, private label pricing and promotion, national brand
strategies, among other related issues. The volume specifically
addresses the needs of researchers and students of advanced
marketing courses.
General
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