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Impact of Mobile Services on Business Development and E-Commerce (Paperback)
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Impact of Mobile Services on Business Development and E-Commerce (Paperback)
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Mobile devices have become an essential item in the daily lives of
many people. As with any innovation, mobile services present both
opportunities and challenges to current business models. The
development of mobile communication coupled with evolving mobile
services have completely changed the business landscape and have
transformed consumer behavior. It is important to understand the
impact that these services have on users' lives, business, and
society. Impact of Mobile Services on Business Development and
E-Commerce is a collection of innovative research that focuses on
the importance of mobile services in business development and
discusses the provision of decentralized services, mobile commerce
and marketing, and new models for the delivery of mobile services
such as business-to-consumer and peer-to-peer. While highlighting
topics including global market, consumer behavior, and customer
satisfaction, this book is ideally designed for business managers,
executives, marketers, entrepreneurs, financial advisors, consumer
behavior analysts, computer engineers, software developers, IT
specialists, students, researchers, and business professionals.
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