How do smokers evaluate evidence that smoking harms health? Some
evidence suggests that smokers overestimate health risks from
smoking. This book challenges this conclusion. The authors find
that smokers tend to be overly optimistic about their longevity and
future health if they quit later in life.
Older adults' decisions to quit smoking require personal
experience with the serious health impacts associated with smoking.
Smokers over fifty revise their risk perceptions only after
experiencing a major health shock--such as a heart attack. But less
serious symptoms, such as shortness of breath, do not cause changes
in perceptions. Waiting for such a jolt to occur is imprudent.
The authors show that well-crafted messages about how smoking
affects quality of life can greatly affect current perceptions of
smoking risks. If smokers are informed of long-term consequences of
a disease, and if they are told that quitting can indeed come too
late, they are able to evaluate the risks of smoking more
accurately, and act accordingly.
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