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Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren - Eine Empirische Studie (German, Paperback, 2008 ed.) Loot Price: R1,651
Discovery Miles 16 510
Repayment Terms: R155 pm x 12*
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Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren - Eine Empirische Studie (German, Paperback, 2008 ed.): Frank Huber,...

Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren - Eine Empirische Studie (German, Paperback, 2008 ed.)

Frank Huber, Stefanie Regier, Maxime Rinino

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Loot Price R1,651 Discovery Miles 16 510 | Repayment Terms: R155 pm x 12*

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Die Autoren untersuchen auf der Basis einer empirischen Studie die Wirkung einer sozialen Werbekampagne auf die Kaufabsicht eines Konsumenten am Beispiel einer Kooperation zwischen einer Pharmazeutikmarke und einer Non-Profit-Organisation. Sie leiten Handlungsempfehlungen fur die Marketingpraxis ab, die besonders geeignet sind, die Kaufabsicht durch eine positive Einstellungsbildung zu beeinflussen.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: September 2008
First published: September 2008
Authors: Frank Huber • Stefanie Regier • Maxime Rinino
Dimensions: 210 x 148 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 108
Edition: 2008 ed.
ISBN-13: 978-3-8349-1226-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN: 3-8349-1226-3
Barcode: 9783834912268

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