College Sports Inc. - How Commercialism Influences Intercollegiate Athletics (Paperback, 2013 ed.)

For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education. "

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	SpringerBriefs in Economics
Release date:	September 2012
First published:	2013
Authors:	Frank P. Jozsa Jr.
Dimensions:	235 x 155 x 7mm (L x W x T)
Format:	Paperback
Pages:	119
Edition:	2013 ed.
ISBN-13:	978-1-4614-4968-3
Categories:	Books > Business & Economics > Economics > Political economy Books > Business & Economics > Economics > Labour economics > General Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	1-4614-4968-5
Barcode:	9781461449683

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