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Leading Mass Customization & Personalization (Paperback) Loot Price: R1,603
Discovery Miles 16 030
Repayment Terms: R150 pm x 12*
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Leading Mass Customization & Personalization (Paperback): Frank Piller, Dominik Walcher

Leading Mass Customization & Personalization (Paperback)

Frank Piller, Dominik Walcher

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Loot Price R1,603 Discovery Miles 16 030 | Repayment Terms: R150 pm x 12*

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Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.

General

Imprint: Lulu.Com
Country of origin: United States
Release date: February 2018
Authors: Frank Piller • Dominik Walcher
Dimensions: 216 x 216 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 190
ISBN-13: 978-1-387-55884-1
Categories: Books > Business & Economics > Business & management > General
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LSN: 1-387-55884-6
Barcode: 9781387558841

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