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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Retail Marketing (Hardcover) Loot Price: R5,186
Discovery Miles 51 860
Repayment Terms: R486 pm x 12*
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Retail Marketing (Hardcover): Frank Quix, van der Kind Rob

Retail Marketing (Hardcover)

Frank Quix, van der Kind Rob

Series: Routledge-Noordhoff International Editions

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Loot Price R5,186 Discovery Miles 51 860 | Repayment Terms: R486 pm x 12*

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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge-Noordhoff International Editions
Release date: July 2016
First published: 2014
Authors: Frank Quix • van der Kind Rob
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 576
ISBN-13: 978-1-138-14123-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 1-138-14123-2
Barcode: 9781138141230

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