Retail Marketing (Hardcover)

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge-Noordhoff International Editions
Release date:	July 2016
First published:	2014
Authors:	Frank Quix • van der Kind Rob
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	576
ISBN-13:	978-1-138-14123-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-138-14123-2
Barcode:	9781138141230

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