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Redesigning Asian Business - In the Aftermath of Crisis (Hardcover)
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Redesigning Asian Business - In the Aftermath of Crisis (Hardcover)
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With much of the "Asian Miracle" destroyed and much of the Western
world's awe for Asian ways of management dissipated, organizations
there are changing with such speed that most of our knowledge about
them is quickly outdated. Richter takes stock of East Asian
management practices, as they are perceived so far, and he
discusses the strategies that others propose to help Asian
management redesign itself for the future--including a long-term
agenda for change based on the cultural heritage of Confucianism.
He analyzes the cultural underpinnings of Asian management
practices, evaluates the influence of the Asian economic crisis on
them, and discusses their potential for guiding Asian firms to a
sustainable competitive advantage. He then provides examples of how
Asian firms shape up their organizations and describes a short-term
agenda to fix the weaknesses in Asian management, at least
temporarily. Throughout, Richter avoids talk about "strategic
management" as merely a theory: he adopts a broader definition that
includes a value system to guide East Asian firms as they re-emerge
and redevelop. The result is a challenging, intensely pragmatic
analysis for decision-makers at all levels, in all countries and
cultures, and it is a new stone in the foundation of academic
research and thought. Richter opens with a discussion of the legacy
of Confucianism and its impact on Asian management practices. He
then proposes three intrinsic characteristics of Asian management:
networks, trust, and collectivism. He gives a history of the Asian
economic crisis, highlighting the failures of Asia's economic
development and the flaws that appeared in its management
practices. The third section of the bookevaluates management
practices that have emerged since then, and how they are perceived
so far. Then, in the concluding section, he presents a new
perspective on Asian management, short-term goals (fixing current
management weaknesses), and long-term goals (incorporating its long
abiding strengths). Throughout, Richter draws on the management
theory enunciated by Hofstede and includes examples and case
studies of recent developments across the region, and he also
includes his own theories as well as those of others. Mr. Richter's
book will be a welcome addition to the literature on business and
the culture of Asia.
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