One result of the Asian economic crisis has been to shatter the
belief that Asian ways of management are superior to Western ways.
Now, just to survive, Asian firms have come to rethink their entire
way of managing, and in his latest book, Richter, assisted by his
contributing authors, gives a sharply focused analysis of how they
are doing it. Emerging questions are how do Asian firms adjust to
the new economic realities? and How do they develop their
management style?
There are plenty of new opportunities in Asia to play the new
game, but they must be grasped and productively channeled. Richter
and his contributors conclude that in the end, the Asian economic
crisis, or catharsis, may well be a blessing in disguise. It
provides an opportunity to completely review the way things stand
in Asia. Like entrepreneurs who built the Asian economies, today's
firms have the opportunity to lead a revival if they can redirect
their businesses. This is an important resource for professionals
in all multinational organizations and for academics and their
upper-level students of international business.
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