The 1996 Welfare Reform Act promised to end welfare as we knew
it. In Selling Welfare Reform, Frank Ridzi uses rich ethnographic
detail to examine how new welfare-to-work policies, time limits,
and citizenship documentation radically changed welfare, revealing
what really goes on at the front lines of the reformed welfare
system. Selling Welfare Reform chronicles how entrepreneurial
efforts ranging from front-line caseworkers to high-level
administrators set the pace for restructuring a resistant
bureaucracy. At the heart of this remarkable institutional
transformation is a market-centered approach to human services that
re-framed the definition of success to include diversion from the
present system, de-emphasis of legal protections and behavioral
conditioning of poor parents to accommodate employers. Ridzi draws
a compelling portrait of how welfare staff and their clients
negotiate the complexities of the low wage labor market in an age
of global competition, exposing the realities of how the new
"common sense" of poverty is affecting the lives of poor and
vulnerable Americans.
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