Doing business in Europe is increasingly becoming an everyday
reality for many companies, not only large corporations, but also
small and medium-sized enterprises. European Business Environment
offers students a practical introduction to how to create, manage
and develop business opportunities in the European Union.
Taking a multidisciplinary approach to doing business in the EU,
this textbook focuses on the European dimensions of economics,
marketing and law. With case studies presented throughout the book,
the relationship between business and the political institutions,
policies and regulations of the European Union are explored.
This is an essential introductory textbook for students at both
undergraduate and graduate levels in a wide range of degree and
professional programmes, including Economics, MBA, Law and
Marketing. It is of particular relevance to students interested in
the European context of these disciplines and can be used as a core
textbook for courses in European Integration or Business and
International Environment in Europe and other parts of the
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