For courses in public relations. Prepares Students for Public
Relations Work with an Emphasis on Ethics and Contemporary,
Real-world Applications Featuring an intensely practical approach
that favors reasoning, justification, and applications that work,
The Practice of Public Relations prepares students for contemporary
public relations work in the changing landscape of the 21st
century. Fraser Seitel's writing combines a contemporary, real-life
approach that marries his experience in the field with a
light-hearted, energetic prose style. This edition has been
thoroughly updated to include recent public relations cases with a
continued emphasis on ethics, using examples that span several
fields and countries. Building on the successes of the previous
edition, this text remains the most visual text on the market, as
well as the most comprehensive in its discussion of social media as
it relates to public relations.
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