As evidence builds that the Theory Y model of management, built
on commitment and involvement, is far more successful in the
workplace than the bureaucratic and authoritarian Theory X model,
organizations seek new and more specific guidance in how to
reinvent themselves into the Theory Y mode. Schuster outlines a
step-by-step process to transform management theory into
practice--he calls it Strategy A. As proof that the process works,
he describes one firM's five-year-long intervention, in which
Strategy A was applied with dramatic success. Other examples of
Strategy A's successes are recounted here: how it worked in
companies like Hewlett-Packard, IBM, Disney, and elsewhere.
Executives in the private and public sectors will find this a
necessary resource to help them guide their organizations into this
newly appreciated management style, while their academic colleagues
will find new ways to communicate to their students its impressive
benefits.
Part I delineates the foundation and definition of Strategy A.
Chapter 1 describes organization culture and why it is an important
determinant in organization performance. Schuster then explains the
urgency of devising methods for improving productivity and
competitiveness, summarizes results from his study of Fortune 1300
largest companies, and introduces Strategy A as an intervention
process. Reviewing the work of other researchers, Schuster examines
several successful contemporary American firms utilizing Strategy
A, and then presents the results of his own research of one
particular firM's performance. In Part II Schuster examines the
principal steps in the application of Strategy A, discusses their
rationale, and shows how other American firms have benefited from
them.
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