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The Luxury Market in India - Maharajas to Masses (Hardcover) Loot Price: R2,782
Discovery Miles 27 820
Repayment Terms: R261 pm x 12*
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The Luxury Market in India - Maharajas to Masses (Hardcover): G. Atwal, S. Jain

The Luxury Market in India - Maharajas to Masses (Hardcover)

G. Atwal, S. Jain

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Loot Price R2,782 Discovery Miles 27 820 | Repayment Terms: R261 pm x 12*

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. It sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2012
First published: 2012
Editors: G. Atwal • S. Jain
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 217
ISBN-13: 978-0-230-33672-8
Categories: Books > Business & Economics > Business & management > International business
LSN: 0-230-33672-8
Barcode: 9780230336728

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