So, you need to create an advertising campaign that brings in more
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if your budget can
only afford beer? Are you wasting your time trying to sell ice to
an Eskimo?
The world of advertising can seem like a daunting place--but it
doesn't have to be. "Advertising for Dummies" coaches you through
the process and shows you how to: Identify and reach your target
audienceDefine and position your messageGet the most bang for your
buckProduce great ads for every mediumBuy the different mediaCreate
buzz and use publicityResearch and evaluate your competition
"Advertising for Dummies" offers newbies a real-world look at
the ins and outs of advertising--from online and print to TV,
radio, and outdoor formats--to show you how you can easily develop
and execute a successful campaign on any budget. Plus, you'll find
a glossary of common buzzwords you may encounter along the way so
you can talk the talk like the advertising guru you (almost) are
With simple tips on how to write memorable ads and timeless lessons
from the legends, this book is packed with everything you need to
have people from New York to Los Angeles whistling your jingle.
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