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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals

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Global and Transnational Business - Strategy and Management 2e (Paperback, 2nd Edition) Loot Price: R1,650
Discovery Miles 16 500
Global and Transnational Business - Strategy and Management 2e (Paperback, 2nd Edition): G Stonehouse

Global and Transnational Business - Strategy and Management 2e (Paperback, 2nd Edition)

G Stonehouse

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Loot Price R1,650 Discovery Miles 16 500 | Repayment Terms: R155 pm x 12*

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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: March 2004
First published: October 2004
Authors: G Stonehouse
Dimensions: 236 x 173 x 26mm (L x W x T)
Format: Paperback
Pages: 500
Edition: 2nd Edition
ISBN-13: 978-0-470-85126-5
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
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LSN: 0-470-85126-0
Barcode: 9780470851265

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