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Reputation and Image Recovery for the Tourism Industry (Paperback)
Loot Price: R1,104
Discovery Miles 11 040
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Reputation and Image Recovery for the Tourism Industry (Paperback)
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Crises and disasters that directly impact tourism can have
extensive reputational implications for the organisations and
destinations involved. It is critical that DMOs and CEOs
communicate the right message in such circumstances to reassure the
public that they have their best interests at heart. Often this is
not done well. Every crisis and disaster is different, and
knowledge is required to understand how different crises and
disasters, whether they be at a destination or an organisational
level, affect members of the public. Such insight will provide
managers with a clearer understanding of the most effective
messaging and communication strategies post event. 'Reputation and
Image Recovery for the Tourism Industry' uses real life cases
studies to contextualise the relevant theories on tourism,
marketing and communication, and unpacks examples of best practice
to illustrate how carefully managed response strategies can ensure
the organisation's future survival. Packed with international case
studies, and with contributions from experts, this edited book is
divided into three sections that cover: * Natural Disasters:
including cyclones/hurricanes; flooding; earthquakes, volcanos and
tsunamis; bush/forest fires and other severe natural events. * Man
Made Crises and Organisational Crises: including specific case
studies that focus on how destinations restore their reputation
following a random act of crime or terror; managing the threat of
terrorism- a destination image perspective; managing destination
image in the midst of political turmoil and reputation recovery for
destinations with long term image issues. * Organisational Crises
in the Tourism and Hospitality Industry: including reputation
recovery for various tourism organisations including airlines,
hotels and theme parks; managing the media in times of
organisational crises; best practice public relations strategies
for tourism organisations and the role of social media in
organisational reputation recovery. Essential reading for students,
researchers and industry managers, and the 'go to' text for those
wishing to learn about specific strategies and best practice
techniques proven to assist with the reputational management of
destinations and organisations affected by crises and disasters.
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