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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Online journalism - Copywriting and conception for the internet. A handbook for training and practice (Paperback, 1st ed. 2022)
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Online journalism - Copywriting and conception for the internet. A handbook for training and practice (Paperback, 1st ed. 2022)
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The handbook provides tips and practical guidance on copywriting
for the Internet and intranet, moving images and podcasts, social
networks and communities, forms and formats of the medium, and
content management processes. How does one become an online
journalist? Where do online journalists work? What do they need to
know: journalistic craft, Internet skills, online law? How do you
write teasers? How do you integrate user activities? What role do
audio and video play in the cross-media web offering? How do you
ensure that your content is found (search engine optimization)?
This book is a translation of an original German 5th edition
Online-Journalismus by Gabriele Hooffacker, published by Springer
VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer
Nature in 2020. The translation was done with the help of
artificial intelligence (machine translation by the service
DeepL.com). A subsequent human revision was done primarily in terms
of content, so that the book will read stylistically differently
from a conventional translation. Springer Nature works continuously
to further the development of tools for the production of books and
on the related technologies to support the authors.
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