The world is witnessing profound change. The economic and
geopolitical dominance of the West is being increasingly challenged
by the rapid emergence of several developing countries, most
conspicuously Brazil, Russia, India and China. The West is also
struggling with a financial crisis and the near impotence of
traditional policy tools to rekindle growth. How should firms
respond? How must International Business scholars change their
thinking to both reflect and explain these epochal changes? What
advice can they give hard-pressed governments? This volume contains
papers which grapple with this challenging agenda. They consider
three key themes: How can better understanding of institutions and
culture help give analytical grip? How do and should firms adjust
their strategies to cope with processes which operate at a range of
spatial scales from the very local to the global? How best do firms
place themselves both in physical location and within often complex
global networks?
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