Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Technological Innovation - Generating Economic Results (Hardcover, New)
Loot Price: R3,178
Discovery Miles 31 780
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Technological Innovation - Generating Economic Results (Hardcover, New)
Series: Advances in the Study of Entrepreneurship, Innovation & Economic Growth
Expected to ship within 12 - 17 working days
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Total price: R3,198
Discovery Miles: 31 980
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Profiting from technological innovation is a key strategic
challenge in technology-intensive industries because it requires
not only scientific and engineering expertise but also an
understanding of how business and legal factors facilitate
commercialization. This volume presents a multidisciplinary view of
issues in technology commercialization and entrepreneurship. First,
the strategic options available to an innovating firm attempting to
commercialize inventions are presented in the context of the legal
system and the complementary assets needed for commercialization.
Next, the benefits and liabilities associated with
multidisciplinary commercialization teams are covered. The chapters
on intellectual property include a basic guide to patents, designs,
copyrights, trademarks and trade secrets and marks, as well as an
analysis of how these mechanisms can be viewed as complements in
commercialization. Issues and challenges associated with US laws
such as Bayh-Dole are covered. Three chapters cover elements of
strategy including industry analysis and strategy, marketing
strategy, alliances and other strategies for technology
commercialization. The final chapters cover financial issues in
commercialization, with a guide to different techniques used in
valuing early stage technologies, steps in obtaining venture
capital funding, and an analysis of the role of contracts and
nondisclosure agreements in licensing of early stage inventions.
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