This book documents Baudrillard's encounters with semiology and
structuralism, detailing his efforts to destroy structural analyses
from the inside by setting signification ablaze with his concept of
symbolic exchange. The text also reveals Baudrillard's difficulties
in attempting to go beyond signification. It situates Baudrillard's
work in the broad spectrum of European and American semiotic
traditions. The book also traces the development of his key concept
of symbolic exchange over 30 years of theorizing. It discusses
Baudrillard's engagements with and debts to French theatre and
literature, with reference to Antoin Artaud, Alfred Jarry and
Victor Segalen. Finally, it considers Baudrillard's relation to the
thought of Deleuze, Guattari, Lacan, de Certeau and Lyotard.
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