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Books > Humanities > Philosophy > Western philosophy
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Critical Semiotics - Theory, from Information to Affect (Paperback)
Loot Price: R1,465
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Critical Semiotics - Theory, from Information to Affect (Paperback)
Series: Bloomsbury Advances in Semiotics
Expected to ship within 10 - 15 working days
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Critical Semiotics provides long overdue answers to questions at
the junction of information, meaning and 'affect'. The affective
turn in cultural studies has received much attention: a focus on
the pre-individual bodily forces, linked to automatic responses,
which augment or diminish the body's capacity to act or engage with
others. In a world dominated by information, how do things that
seem to have diminished meaning or even no meaning still have so
much power to affect us, or to carry on our ability to affect the
world? Linguistics and semiotics have been accused of being adrift
from the affective turn and not accounting for these visceral
forces beneath or generally other from conscious knowing. In this
book, Gary Genosko delivers a detailed refutation, with analyses of
specific contributions to critical semiotic approaches to meaning
and signification. People want to understand how other people are
moved and to understand embodied social actions, feelings and
passions at the same time as understanding how this takes place.
Semiotics must make the affective turn.
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