Covering major developments from post-war cybernetics and
telegraphy to the Internet and our networked society, Remodelling
Communication explores the critical literature from across
disciplines and eras on the models used for studying communications
and culture. Proceeding model-by-model, Genosko provides detailed
explanations of mathematical, semiotic, and reception theory's
encoding/decoding models, as well as Baudrillard's critique of
models and general models that bring together a variety of
disciplinary perspectives. Providing a dynamic, forward-looking
reorientation towards a new universe of reference, Remodelling
Communication makes a significant, productive contribution to
communication theory.
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